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Razorpay's NPCI Strategy: How a FinTech Became the Payment Rail

Razorpay didn't build a payment processor—it built the infrastructure that Indian fintechs depend on. Why this substrate bet became a $7.5B company.

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The Story

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Context

Both companies made substrate bets instead of feature bets. They won because they owned infrastructure that competitors couldn't replicate.

The Question

What specific substrate did each company own that competitors couldn't?

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