playbook
The B2B2C Playbook: How Mercado Libre Became Latin America's Operating System
Mercado Libre didn't just build an e-commerce platform—it built financial rails that every SMB in Latin America depends on. How to own the B2B2C layer and make yourself indispensable.
Regional Context
[AI-generated draft. Please review and add your operator take.]
This piece focuses on regional strategy and how local markets differ from the Silicon Valley playbook.
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